Be Eco Chic @ New York Fashion Week 2008
Great to see that Be Eco Chic is streets ahead at New York Fashion Week.
It’s not unusual for folks to flock to the American Museum of Natural History here in New York for planetarium stargazing or dinosaur spotting, but it is only once in a blue moon that eco fashionistas and scientists might congregate under the museum’s model of a big blue whale in the Millstein Hall of Oceans. Such was the case last Thursday night for the NY Fashion Week opener, Be Eco Chic. Hosted by model Angela Lindvall of Discovery Planet’s Alter Eco, the night’s lineup pushed the edge of eco chic style with the smart presentation of sustainable fabrics on the runway, and lifestyle products and designs in the event’s Aveeno ‘Project Greenhouse’ VIP lounge. ‘Being’ eco chic is obviously a path of personal choices, but it is impressive that fashion week is finally becoming a bit more about how rather than who when it comes to the process behind the label.
As a small brand we are EcoChic congratulate Be Eco Chic for their inspiration.
